In a press release that went out today, Bud Light has announced that it will team up with Lady Gaga, to give fans a first listen of her new album “Joanne.” The partnership is entitled the “Bud Light x Lady Gaga Dive Bar Tour,” and instead of playing huge arenas, Gaga will be playing at intimate dive bars.
“My first performances were in dive bars in New York City and around the country, so working with Bud Light to go back to my roots to perform songs from my new album ‘Joanne’ is such an exciting way to connect with my fans and share this music with them for the first time,” said Lady Gaga.
Fans will also get a sneak peek to select, highly-anticipated tracks off “Joanne” in four TV spots airing on national broadcast outlets in October. Additionally, for two full days on Oct. 5 and 6, Bud Light’s social channels will be the only destination to watch Lady Gaga perform her newest track, “Million Reasons.”
The Bud Light x Lady Gaga Dive Bar Tour will kick-off on Wednesday, Oct. 5, 2016 where Lady Gaga will perform her two new hit singles — “Perfect Illusion” – and for the first time, “Million Reasons” to an intimate crowd. To bring her new album to the masses, the performance will be live streamed on Bud Light’s Facebook page.
Photo courtesy of Anheuser-Busch/Lady Gaga