Bud Light announced today that it is bringing back its extremely popular Bud Light Dive Bar Tour for summer 2017. The tour will consist of three shows with three different artists, kicking off July 13 with Lady Gaga, and will finish with two new surprise friends joining in to headline the two additional stops. Not only will fans be able to experience their favorite artists in the most intimate of venues, but all three shows will stream live on Bud Light’s Facebook page.
In 2016, Bud Light helped launch Lady Gaga’s newest album ‘Joanne’ with the Bud Light x Lady Gaga Dive Bar Tour. The brand took the global superstar back to her roots in three dive bars in New York, Nashville and Los Angeles – resulting in one of the most successful campaigns of 2016.
“How could I not want to go back to bars and sing music from ‘Joanne’?,” said Lady Gaga. “I’m excited to reteam with Bud Light for the Dive Bar Tour this summer.”
Wednesday, July 26, 2017 – Los Angeles
Wednesday, August 30, 2017 – New Orleans