Travis Scott Releases New Single + Music Video “Franchise” Featuring Young Thug & M.i.a.

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Travis Scott has released his new single “FRANCHISE” featuring Young Thug & M.I.A. now available on all DSPs.

Listen HERE:

The song is accompanied by an official music video directed by Travis Scott + White Trash Tyler, shot on location at Michael Jordan’s legendary Chicago area mansion.

Watch HERE:

The music video premiered in IMAX theaters nationwide today ahead of showings of Christopher Nolan’s film TENET, which is soundtracked by Travis Scott’s song “The Plan”.

In addition to the official music video, 3 alternate videos have been released to fully build out the world of FRANCHISE, a lyric video, a visualizer, and an inside the studio look.

Having released albums under Digital Nations, a label founded by Steve Vai, music critic Louis Raphael has remained deeply connected to the pulse of the San Francisco music scene. Following his tenure as the San Francisco Music Examiner for and, he embarked on creating Music in SF® to authentically highlight the vibrant offerings of the city's music scene.