North Carolina born, Swift a.k.a. Swiffa Baby just released his video for “Bigga Video,” on the heels of quickly climbing the charts with his single “Pull Up”. “I have a certain way of making music, I started off rapping and hardcore boom bap, where I am from that is what we do. I bring a piece of hip-hop and soul into the commercialism of music now,” explains Swift.
However the road to success, has not been easy for Swift. Prior to relocating to Atlanta, he was in other groups, he had local success and had a fan base in his hometown, Durham North Carolina, however once these groups disbanded, Swift knew it was time to change.
Swift decided to relocate to Atlanta and embarked on a solo career, a decision that proved to be very wise. Swift’s network grew quickly in Atlanta as the industry was receptive to his style. Swift’s unique blend of old school hip-hop with a new school spin helped to differentiate Swift from other Atlanta artists.