Pandora has just announced its new concert series for the virtual era. The series will kick off with country artist Kane Brown on July 28 and include performances of all genres.
The events will feature additional interactive perks to connect fans with their favorite artists including virtual meet and greets, Q&As with the artist, exclusive merchandise, live chat functionality, and more.
Denise Karkos, CMO at SiriusXM and Pandora, said this about the announcement, “People are still as passionate about live entertainment as ever, and they’re craving the moments of joy and connection that those experiences bring. The music ecosystem has been massively disrupted this year, and artists need to find new ways to connect with fans, share their art, and continue creating. Our role is to give entertainers a platform to reach their fans in new and meaningful ways while filling the void for listeners who want to connect with each other and the artists they love. We’re placing advertisers at key consumer touchpoints before, during, and after the events to enable these special connections.”
RSVP directly for Pandora LIVE: Kane Brown, taking place July 28 at 8 p.m. ET HERE.