Today, BBC Music Sound of 2017 winner Ray Blk released the video for her single “Patience (Freestyle).” Hector Dockrill directed the video and had this to say about it:
“We wanted to create a piece that was entirely focused on RAY and the message she wanted to voice. The simplicity of the idea gave RAY the freedom to explore her performance in an environment where she feels comfortable – the hair salon was also a nice little nod to her debut music video ’50/50’’ said Hector Dockrill.
“We wanted to do something natural, something every day that people could relate to – a conversation in the hair salon. I wanted it to feel like I’m talking to whoever is watching so they really hear the message’ from RAY BLK.”
Recently named the winner of the BBC Music Sound Of 2017, Ray Blk commented “Winning the BBC sound of 2017 has to be the most surprising thing that’s happened to me thus far. I feel so honored to have topped the list this early in my career and join such an incredible alumni of winners. Thank you so much to the BBC and all the voters!
I’m particularly proud to be a part of this years list as its full of so much talent, some of whom are independent artists like myself which I really hope inspires the next generation of artists.”