Curious about what kind of goodies are handed out backstage at the Grammys? Distinctive Assets, the LA-based entertainment marketing company credited with launching the promotional craze of celebrity swag nearly two decades ago, will once again produce the official talent gift bags and backstage gift lounge for the 59th Annual GRAMMY Awards®. The legendary show’s presenters and performers will be treated to fabulous thank you gifts in acknowledgment and appreciation of their participation.
“It is a true honor to be even a very small part of Music’s Biggest Night® for so many years now,” says Distinctive Assets’ founder Lash Fary. “Just as the GRAMMYs® themselves are the gold standard in the music industry, the GRAMMY Gift Lounge has become the benchmark by which all other talent gifting experiences are measured.”
The GRAMMY Gift Lounge will be open to presenters and performers during three full days of rehearsals at STAPLES Center. This year’s gift lounge is presented by MTG and will feature Japan’s leading beauty manufacturer’s newest offering: Jackson Walk Jet balance exercise foot gear for contouring legs.
Other #GRAMMYGiftLounge selections will include OKAWA1536 lampshades using Portable Japanese Tea Ceremony Room woodcraft technique, MBG’s Medi LED Hydro Mist and Medi Hydro, by Gina Pure BioGen Complex Shampoo/Conditioner/Hair Spray, Dalgomi DMASK Good Night Snail Mask + Good Night Collagen Mask + Face Up Mask, FXP Hula Hoop Fitness, Gold Leaf Gourmet five-star dessert kits, Grossé Japan award-winning costume jewelry, assorted games from Hasbro Gaming, designer sunglasses from Marchon, Oomi Smart Home Kits, Oxygenetix Breathable Foundation and Oxygenated Moisturizer, The Lauren Ashtyn Collection Volume Extension Hair Topper & Crown Extensions, Trespass performance-based casual wear, his & her set of Trtl Travel Pillows, Tunka Art original art, UniversiTee Box customized beauty & snack boxes, and assorted gifts from truth (in partnership with Cotopaxi) to inspire individuals to join the movement to end smoking for good.
Distinctive Assets is once again joined by seasoned event producer Pam Morrison who will oversee all elements of lounge design and set up; décor and creative vision provided by Rey 3 Design Collaborative (along with fabulous mohair pillows and custom furniture design services). Turntable Junkies’ DJ Spark will be on site spinning tracks and gifting her incomparable She-J services for guests’ private parties.
Talent will also walk away with a preassembled GRAMMY Gift Bag which will represent a diverse portfolio of brands ranging from fun to functional. The #GRAMMYGiftBag will include items from American Heart Association – CPR Anytime, Bangarang, BeBibs, Betty Jane Candies, Blue Diamond Almonds, Bright Midnight, ChapStick, Chubby Chipmunk Hand-Dipped Chocolates, Crayola, Crystal Hills Organics, D’Amore’s Famous Pizza, Golden Door, Healing Saint, Hercules Beard Co., Hilton, Hydroxycut Platinum, In Season Beauty, Lady Amber’s Reviews, Medice, Mood & Co., MuscleTech Nitro-Tech Crunch Bars, Music Connection, Namira Monaco, Park and Buzz, People Magazine, PHIZZ, PonyDry, Reloved, Revision Skincare, Slimware, Splitting the Arrow, SweetCheeks, The Lauren Ashtyn Collection, True Brit London and Woosh Beauty.
Guests attending the official GRAMMY Celebration® will take home a sporty-themed goodie bag that includes Blue Diamond Almonds, MuscleTech Nitro-Tech Crunch Bars, ChapStick, Soylent Nutritional Drink, and specialty golf + tennis accessories.
The GRAMMY Awards will be held on Sunday, February 12, 2017, at STAPLES Center in Los Angeles and will be broadcast live in high definition TV and 5.1 surround sound on the CBS Television Network from 8 – 11:30 p.m. (ET/PT).