Formation

Formation Unveil New Video

in New Music by

Setting cutting social commentary to a genre-clash of sounds linked by grooves, loops and insistent percussion, Uk band Formation have already been nominated for Best New Artist at the NME Awards and earned the backing of influential DJ Zane Lowe. As they complete a summer crammed with killer festivals sets – Glastonbury, Field Day, Lovebox and Secret Garden Party, to name just a few – Formation today launch their new track ‘Drugs’.

Produced by Leon Vynehall and Ben Baptie, ‘Drugs’ bursts with anarchic spirit as grinding bass, flashes of synths and clattering percussion all support Will Ritson’s assertive vocal delivery.

“‘Drugs’ is about trying to adhere to the drugged-up, cocaine infused, London lifestyle, where it isn’t just about getting in but fitting in too, hence the first line: ‘I’m on the list! Where do I sign up?'” says Will. “Musically it’s meant to reflect the euphoria and pounding, unrelenting rhythm of club culture.”

Formation – Will and his twin brother Matt – have also made a striking homemade interactive video to accompany the track. Opening with an invitation for the viewer to ‘CLICK HERE FOR DRUGS’, each subsequent click rotates through a succession of stark and often confrontational imagery which puts a subversive spin on the usual expectations of a music video.

Formation’s live band also features Johnny Tams (bass), Sasha Lewis (keys) and Kai Akinde-Hummel (drums). After supporting Faithless at the O2 Academy Brixton last night and a host of summer festival appearances including Glastonbury, Field Day and Way Out West, Formation are now set to play the following shows:

August

20th – Green Man Festival

September

1st – Poland, Sopot, Soundrive Festival
2nd – Lithuania, Vilnius, LOFTAS Festival
3rd – Festival No.6
17th – Hastings Pier (with Happy Mondays and The Orb)

Having released albums under Digital Nations, a label founded by Steve Vai, music critic Louis Raphael has remained deeply connected to the pulse of the San Francisco music scene. Following his tenure as the San Francisco Music Examiner for Examiner.com and AXS.com, he embarked on creating Music in SF® to authentically highlight the vibrant offerings of the city's music scene.